What we look for

We partner with startups that could help Sky accelerate innovation, identify growth, and improve efficiency. This includes equity investing and executing commercial deals. There are three key themes that we focus on: 

  • Disruptive consumer video services
    • Propositions that have a new approach to business models, content (and production), or platforms 
  • Digital monetisation solutions
    • Best in-class advertising and marketing approaches, and transactional and ecommerce opportunities
  • Big data management and analytics, artificial intelligence, and decisioning capabilities
    • Data tools to enhance decision-making, personalisation, and customer engagement

We have a flexible investment approach, participating across varying stages from Seed to late. We are not a fund but have the ability to invest in compelling startups on a case by case basis.