We invest and partner with startups, to bring new innovations to our customers

Our NowTV proposition is  enabled by a partnership with Roku. We first invested in Roku in 2012 and until their IPO in 2018. We continue to partner commercially, using their product to deliver the best of Sky's content to our NowTV customers.

Sky invested in the Drone Racing League in 2016 and works with the team to bring races to our customers on Sky Sports.

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We invest and partner with startups, to transform our operations

We partnered with Elemental to build a market leading OTT platform, for live video and VoD streaming, which also enabled the rapid deployment of new OTT services. We invested in Elemental in 2015, with the company subsequently acquired by Amazon.

Following the launch of our addressable TV advertising proposition, Sky AdSmart, investing and partnering with DataXu enabled us to create SkyAdVance - a product allowing clients to extend their campaign reach across TV & Digital.

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Congratulations to the team at dataxu!

We first invested in dataxu in 2016 to complement a new strategic partnership with Sky’s advertising business, Sky Media.  Alongside the launch of Sky’s addressable TV proposition SkyAdsmart, dataxu helped us create SkyAdvance – a product allowing clients to extend their campaign reach across TV & Digital.  

We’re so pleased for Mike and the dataxu team, when in November 2019 they were acquired by Roku.

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Welcome to Flavourworks

We're excited to have invested in Flavourworks, a revolutionary games studio which fuses the intensity of filmed content using real actors with the deep interactivity of narrative video games, creating a brand new genre at the intersection of Movies and Games. 

We see great potential in Flavourworks’ Touch Video technology - as seen with the development of Erica - as it brings game-like interactivity to premium content. We are looking forward to supporting the company, as the technology develops and the content is produced out of Jack and Pavle’s studio, in the months and years to come.

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Our Approach

Sky is Europe’s leading Entertainment Company, providing a broad set of innovative entertainment and communications products and services to over 23 million households. In total, our products and services now reach over 120 million people in Europe. Sky is owned by ComcastNBCUniversal.

Our startup investments and partnerships team works with startups to create valuable new opportunities, by establishing investment and commercial deals with our business. To date, we've invested and partnered with European, Israeli, and US startups.

We have a flexible investment approach, participating across various stages from Seed to later stage. If you're seeking investment or a commercial partnership and think Sky could be a good partner for you, please contact us below. 

You can view some of our current investments and partnerships here>

Contact Us

If you're interested in finding out more about our activity with startups or would like to discuss the potential of working together, please contact us using the link below. Please include an introductory deck on your company and one of the team will get back to you shortly.