Our NowTV proposition is  enabled by a partnership with Roku. We first invested in Roku in 2012 and until their IPO in 2018. We continue to partner commercially, using their product to deliver the best of Sky's content to our NowTV customers.

Sky invested in the Drone Racing League in 2016 and works with the team to bring races to our customers on Sky Sports.

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We partnered with Elemental to build a market leading OTT platform, for live video and VoD streaming, which also enabled the rapid deployment of new OTT services. We invested in Elemental in 2015, with the company subsequently acquired by Amazon.

Following the launch of our addressable TV advertising proposition, Sky AdSmart, investing and partnering with DataXu enabled us to create SkyAdVance - a product allowing clients to extend their campaign reach across TV & Digital.

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We first invested in dataxu in 2016 to complement a new strategic partnership with Sky’s advertising business, Sky Media.  Alongside the launch of Sky’s addressable TV proposition SkyAdsmart, dataxu helped us create SkyAdvance – a product allowing clients to extend their campaign reach across TV & Digital.  

We’re so pleased for Mike and the dataxu team, when in November 2019 they were acquired by Roku.

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We're excited to have invested in Flavourworks, a revolutionary games studio which fuses the intensity of filmed content using real actors with the deep interactivity of narrative video games, creating a brand new genre at the intersection of Movies and Games. 

We see great potential in Flavourworks’ Touch Video technology - as seen with the development of Erica - as it brings game-like interactivity to premium content. We are looking forward to supporting the company, as the technology develops and the content is produced out of Jack and Pavle’s studio, in the months and years to come.