We partner with startups, to bring new innovations to our customers

Our NowTV proposition is  enabled by a partnership with Roku. We first invested in Roku in 2012 and until their IPO in 2018.

Sky invested in the Drone Racing League in 2016 and works with the team to bring races to our customers on Sky Sports.

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We partner with startups, to transform our operations

We partnered with Elemental to build a market leading OTT platform, for live video and VoD streaming, which also enabled the rapid deployment of new OTT services. We invested in Elemental in 2015, with the company subsequently acquired by Amazon.

Following the launch of our addressable TV advertising proposition, Sky AdSmart, investing and partnering with DataXu enabled us to create SkyAdVance - a product allowing clients to extend their campaign reach across TV & Digital.

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Papercup‘s automated voice translation for Sky Espanol

We Invested and partnered with Papercup, to provide automated translation of our content into any language -initially launching Sky News’ online Spanish channel. 


fuboTV goes public

Huge congratulations to our portfolio company fuboTV who have gone public!  David Gandler and team have worked tirelessly and done an incredible job to get to this point.

 fuboTV goes public


SDVI supercharge the dynamic processing of Sky's content

Our portfolio company SDVI has been working closesly with teams at Sky to help modernise our content supply chain to great effect. Here's an overview from TVB-Europe

 SDVI and Sky case study


Welcome to Flavourworks

We're excited to have invested in Flavourworks, a revolutionary games studio which fuses the intensity of filmed content using real actors with the deep interactivity of narrative video games, creating a brand new genre at the intersection of Movies and Games. 

We see great potential in Flavourworks’ Touch Video technology - as seen with the development of Erica - as it brings game-like interactivity to premium content. We are looking forward to supporting the company, as the technology develops and the content is produced out of Jack and Pavle’s studio, in the months and years to come.

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Congratulations to the team at dataxu!

We first invested in dataxu in 2016 to complement a new strategic partnership with Sky’s advertising business, Sky Media.  Alongside the launch of Sky’s addressable TV proposition SkyAdsmart, dataxu helped us create SkyAdvance – a product allowing clients to extend their campaign reach across TV & Digital.  

We’re so pleased for Mike and the dataxu team, when in November 2019 they were acquired by Roku.

See our other exits >

Our Approach

Sky is Europe’s leading Entertainment Company, providing a broad set of innovative entertainment and communications products and services to over 23 million households. In total, our products and services now reach over 120 million people in Europe. Sky is owned by ComcastNBCUniversal.

Our startup investments and partnerships  team works with startups to create valuable new opportunities with our business. To date, we've invested and partnered with European, Israeli, and US startups. We believe in disruptive technology and early adoption, and can introduce your startup to our stakeholders in an PoC powered by Sky. If you would like to explore further and think Sky could be a good partner for you, please contact us below.

You can view some of our current investments and partnerships here

Contact Us

If you're interested in finding out more about our activity with startups or would like to discuss the potential of working together, please contact us using the link below. Please include an introductory deck on your company and one of the team will get back to you shortly.